What do you do? I write press-releases

For 20 years of my life I wrote press-releases. Well, many times I also wrote content for websites, magazines, intranets, whatever the boss asked me to write. Ended up that I never became the boss. Writing in Portuguese was easy and natural, I do it better than most of people, and does not cost me much. If I have time to research, even better. Otherwise we just connect words that make sense, and it was called content. Empty content nowadays that bots can analyses the quality of content! In the new age of bots, I’m proud to say I am used to be a old style productive content maker. And I don’t use Chat GPT – but you should!

Nowadays you input the information for your release in two sentences and upload the images, the press release should come ready. As 1980’s baby, I am the last generation that does not domain ALL tools… I don’t do even the design. The world has changed and for me, Journalism is made now in my second language. I learned English during 1h Tuesdays and Thursdays’ afternoon classes, after school, from my 7 to 14 years old. Actually, my mom says that my second language is German, that I used to speak with them from 0-5 and now is forgotten inside my brain. And now I know the reason I didn’t want to keep speaking German – was the language mom and dad were using to fight, so I would not understand. Very smart, couple! As a rebel kid, I need to go and learn German now. It’s time. German, and French and Italian, since they’ll will be easy.

What I came here to say is that anyone can write a release in any language, and use the format that is the same worldwide. Start with the most important information that is also in the title, explaining what is this about, then you bring the support reasons why this is so important, and don’t forget to explain who is the company and what does it do so well in the first paragraph. From here, if written as it should, you’ll need a quote from at least one speaker, some data from the agency/association with authority, and some comparison to another country or state or same situation or person. Finish with the boiler with the company’s highlights and you have your press release!

Used to take a day to send a release by fax to the newspapers in 1998… I was the intern doing that task most of my day for Persona Communications, a PR agency in fashion, in Sao Paulo. We had the best stylists by that time! And nowadays you press one button to send to thousands of channels at the same time. Thanks, technology. The intern in 1998 was not the best use of time to learn about the job.

Public Relations is marketing dressed on a pseudo Journalist costume. I wish I was an investigate or medical Journalist, but what I have experience in is to take care of the brand’s image, what people are talking about the brand, reputation and all that non-tangible invisible bullshit that has the huge visible impact. Everything you do a lot, you become good at. Nowadays I’m learning how to talk to old people on the phone. Yeah. Immigration sucks.

I was never asked to write a press release in English, but I’m up to that. Would be good to improve my English, but as soon as I have 3 thousand dollars available hanging in my bank account, and I can feel safe again, I am going to Hawaii!! And I will keep my basic English going on, since simplicity has its charm.

Content is what I do, so I'll keep doing…

So the pandemic was a hell for me, just recently separated from the husband that was the reason for me to stay in the US, and with no friends at all – my Brazilian friend lost her job and spent the whole pandemic in Brazil. But as we know, I lost 30 pounds in depression, but I survived.

By the end of 2020, still working in my first budtender job at The Health Center at S. Colorado Blvd and learning about cannabis 8h a day, between many crying sessions and fat big joints, edibles, vapes and dabs, I decided I had to share all the knowledge I was getting with the world, and started PharmaSista Cannabista, a YouTube channel in cannabis education, in Portuguese.

Be solidary to the Brazilian potheads, with a tropical climate and the best buds they could grow there, the law is still in the last century and everyone is just like me 6 years ago: condemned to smoke brick weed every day. Buds are not easy to get, abusively expensive – triple price of Colorado – and when you get, they come all smashed up and nobody knows the strain. Does not worth. And to grow is dangerous if you have a boring neighbor they can denounce you to the police.

Without any knowledge of edition, I learned how to edit on my phone so I could publish the first video, my friend Dani created the logo for me, and so far so good, videos are getting better, I believe. I don’t really want to get too deep into video edition, my thing is still content. The kids are able to edit anything in perfection, give them that job. I have the culture and the life experience to create the better content. Is there anyone still valuing expertise? Also I don’t spend a LOT of time in research for the videos, since they suppose to be short videos, nobody to talk with young folks. That’s why I call myself “tia” (aunt), all the time.

Anyway, proud of my shit edition and the more than 50 videos published in 3 years, I would like to share 2 of my home productions.

If you have any doubt about the efficacy of vaccines, talk to me. This is an important issue and still a controversy, specially in the USA – in Brazil everyone is vaccinated, we are super mega hygiene freaks:

VIDEO VACCINES

And this other one, that I’m proud because it has 10.000 views on how to preserve cannabis:

VIDEO HOW TO PRESERVE WEED

That’s it, I know need more time to make content, but I like to have a job that pays my bills now, so you can help: leave your like and subscribe to my channel!