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Stuck in my country #29

This is the post excerpt.

Here we go, 5 years in Denver, 5 years eating cheese product and seeing the different faces of the empire and the ones who support all this stuff, 5 years without being able to visit a new country. My county 29 was Nicaragua. And after that, I came to the USA, that was my country number 1.

Colorado_landscape

To pay rent in Denver by myself has been the challenge in the last 3 years. A little village with coast cost of living, where people pay $40 to go to the after at 2am.

Here is the list of countries I’ve been to, so far:

1- United States – 1992
2- Mexico – 1993
3/4/5/6/7 -France + Netherlands+ Germany+ Switzerland+ Czech Republic – sk8 trip – 2002
8 – Paraguay – 2004
9/10 – Chile + Argentina bike trip – 2009
11/12 – Índia + Nepal -2010
13 -Spain – 2011
14 – Greece – 2011
15- Colombia – 2013
16-Uruguay – 2014
17- Belgium – 2015
18 -Turkey – 2015
19 – Cyprus – 2015
20 – Serbia – 2015
21 – Croatia – 2015
22 – Montenegro – 2015
23- Bósnia – 2015
24- Hungary – 2015
25 – Poland – 2015
26 – Denmark – 2015
27 – Portugal – 2015
28 – Nicarágua – 2017
29 – Costa Rica – 2018
Since 2018… USA…

Which country will be the number 30?

Journalists who convert!

I’m doing Communications since 1998, when we used fax to send press releases to the press. Remember that? I do. It was painful. If you’re in your 20s, it’s OK to google “what is fax”: just another machine that we don’t need anymore, but I’m glad I’ve learned how to use it.

I was the intern and by that time, it would take a year to learn what now you can learn in one week working in any PR agency. Sending the press release does not take hours anymore. Thanks, email technology and spread platforms! Thank you so much! Positions are opened for Journalists who know how to convert. Convert? Convert internet interest in sales. Oh, sure!

In 1998, we had the advertisement team, conversions were definitely not part of the content crew role. We used to write, marketers used to pay and convert. Then we created the internet, and ads became more obscure. As a content maker, I have no interest in spending my day doing Google or Meta ads, and that is the reason I was told I am not skilled enough. So, I am behind.

I left the last agency I worked for in Brazil in 2017. Almost 10 years now. Nothing has changed much, the metrics are not clear, ad investment is not proportional to sales increment. Content makers are just converters now linking any empty content to an empty add, nothings translates the values of the brands anymore, by the way, which values? We create fluid companies that will make the max amount of profit in the shortest amount of time, nothing is permanent and we have a big amount of fraud in the internet, cannot trust much of what you read. Do marketers create good content? That was a Journalists’ job, that ones who know how to research information and dig into the subject, and are not first impressed by the colors or the pretty design, but looking for the answers to all possible questions.

Seeing what happened to most of my friends, the last 10 years feels like the content crew was just smashed by technology and by the youth, and now is doing something else! If you don’t know Photoshop, don’t have patience to social media, you won’t convert, you just write, you probably are struggling to find a position that values your skills. Your skills now, can be done by a bot. Are we all comfortable with that? Or are we all protecting the human character, the humanity that remains in us?

Empty content is just a lot of empty pages linked one to another. When you have a reputation as a Journalist, and a carrier, you are respected. You’re a specialist. Social media ads should not cost more than PR actions, that are focused on specialists, not a shot in the dark web. Journalists back to content is what you should be looking for to convert and increase your sales, my love. You only create the so important and differential good content, that now everyone is waking up for, when you have the specialists in that. So stop hiring young kids with no reference and hire the old Journalists back!

The regress of the ones who never went. A volta dos que nunca foram a lugar nenhum.

The Journalists gap is how I would call the era 2010-2025.

Making friends after 40s

Immigration comes with needs I had never thought about. When you live in the same city where you grew up, you barely have time to see your friends, and you don’t have to make new friends. Having people from your first school, from college, from different jobs and different circles related to your hobbies is comfortable. Immigration showed me that to live without people around is sad, and during the pandemic, I had to start the subject “friends in life” from scratch.

Although I’m still the same super social creature, I’m old now, and my versatility in making friends is not that high as when I was on my 20s. With the new need identified, recognized and accepted, I started to work on that. It was pandemic, and I was on dating apps, around 6 months after breaking up with James, a nice guy who drinks too much and through whom I got a (never dreamed of but useful) green card. Not only none of his friend’s wives became my friend, as none of his male friends ever talked to me again. Like in school. We broke up and I was alone in a city I knew no one.

So I had to start again. Since my 20s I figured out the best place for me to meet people mind liked is the dancefloor. Let’s find the techno crew. Where is the ones dressed in black only looking like coming from a 3 days party? I’m old now, but still works well. And I met some people, that brought me to some other people. and even if with most of them I didn’t have any conversation, I had some 50-100 new people on my Facebook list. Time passes and you start to read that new people’s thoughts, values and morality…

We hear everywhere in Brazil that the opposites attract each other, I believe that’s another lack of my Brazilian folks. Only the similar can tolerate themselves. The older we get, the less we change our beliefs. The only ones who change the world, for real, are the kids. Let’s educate the kids.

Luckily life sent me two awesome guys from the East Coast, and this week one of them moved out of Colorado… my heart is broken. And I have two good Brazilian girl friends around. Obrigada! So far, the Denver social scene seems to be friendly and nice, as long as you’re able to keep it superficial. I thought I had some strong relations, that suddenly were broken apart, I was excluded and cancelled by showing my (lack of) beliefs. Curious for 2024.

Nobody survives alone. During the pandemic not having one single friend was almost death, but on my 40s I don’t need to be popular as on my 20s and have 25 friends. I need one, two or three people with whom I can count on and for whom I will care. And that’s it. Having company on the road is great, but too many people walking together keep the birds away.

What do you do? I write press-releases

For 20 years of my life I wrote press-releases. Well, many times I also wrote content for websites, magazines, intranets, whatever the boss asked me to write. Ended up that I never became the boss. Writing in Portuguese was easy and natural, I do it better than most of people, and does not cost me much. If I have time to research, even better. Otherwise we just connect words that make sense, and it was called content. Empty content nowadays that bots can analyses the quality of content! In the new age of bots, I’m proud to say I am used to be a old style productive content maker. And I don’t use Chat GPT – but you should!

Nowadays you input the information for your release in two sentences and upload the images, the press release should come ready. As 1980’s baby, I am the last generation that does not domain ALL tools… I don’t do even the design. The world has changed and for me, Journalism is made now in my second language. I learned English during 1h Tuesdays and Thursdays’ afternoon classes, after school, from my 7 to 14 years old. Actually, my mom says that my second language is German, that I used to speak with them from 0-5 and now is forgotten inside my brain. And now I know the reason I didn’t want to keep speaking German – was the language mom and dad were using to fight, so I would not understand. Very smart, couple! As a rebel kid, I need to go and learn German now. It’s time. German, and French and Italian, since they’ll will be easy.

What I came here to say is that anyone can write a release in any language, and use the format that is the same worldwide. Start with the most important information that is also in the title, explaining what is this about, then you bring the support reasons why this is so important, and don’t forget to explain who is the company and what does it do so well in the first paragraph. From here, if written as it should, you’ll need a quote from at least one speaker, some data from the agency/association with authority, and some comparison to another country or state or same situation or person. Finish with the boiler with the company’s highlights and you have your press release!

Used to take a day to send a release by fax to the newspapers in 1998… I was the intern doing that task most of my day for Persona Communications, a PR agency in fashion, in Sao Paulo. We had the best stylists by that time! And nowadays you press one button to send to thousands of channels at the same time. Thanks, technology. The intern in 1998 was not the best use of time to learn about the job.

Public Relations is marketing dressed on a pseudo Journalist costume. I wish I was an investigate or medical Journalist, but what I have experience in is to take care of the brand’s image, what people are talking about the brand, reputation and all that non-tangible invisible bullshit that has the huge visible impact. Everything you do a lot, you become good at. Nowadays I’m learning how to talk to old people on the phone. Yeah. Immigration sucks.

I was never asked to write a press release in English, but I’m up to that. Would be good to improve my English, but as soon as I have 3 thousand dollars available hanging in my bank account, and I can feel safe again, I am going to Hawaii!! And I will keep my basic English going on, since simplicity has its charm.

Let’s talk science (English writing practice 3/10)

It’s 2024 and I thought having a channel on cannabis science was enough to educate and share knowledge, but it does not make any sense when people are lost in concepts, and forgot what science is. Forgot or have never learned.

I am a very lucky girl. Grew up in a big city, probably the best city of Latin America (Sao Paulo) and mom and dad never forced any bullshit over me. I was around 8 or 9 years old when the school sent a letter inviting for catechism and I remember I asked them what was that, and they said “religion studies”. I asked did you do it, dad? He said no. And mom, did you do it mom? She said no. So i thought why the f*ck they’re offering me this then? They said that was a decision up to me. And I decided for the no, I was not interested in religion studies. So I grew up with absolute no religion. A lucky and well preserved brain.

While a kid, I remember going to church once with my grandmother, I was probably 4 or 5, and it was boring. And then later, when going to lunch or dinner at the neighbor’s house, watching them praying was a little scary and intimidating as well. I didn’t know what to do, and I felt wrong there, since I was the only one who didn’t know how to sing that music. The “pai nosso que estas no céu santificado seja vosso nome”, the typical song that catholics sing together when reunite. I never learned in Portuguese and have no clue how to reproduce in English. And no interest in it, as well.

So, thanks mom and dad, I ended up going to the Journalism school, then to the medicinal plants school that came along with many other pseudo sciences like chromotherapy, ways to treat the body with techniques without any evidence. Basically, charlatanism. Propagated by me, the little human trying to find meaning, that for long 10 years was selling crystal necklaces telling people that will work this and that chakra. Chakras, as well, have no evidence of existing. And selling necklaces in dollars could be profitable. I really believed in the mystic properties of the crystals by that time. And then I went to the Pharmacy school, where I have challenged my brain to learn chemistry. Best thing I ever did for me, to finally end with any remaining pseudo science thought I might still have. Here is what exists, minerals, water, carbon, oxygen, hydrogen and nitrogen. No soul. No spirit. No after life. No bullshit.

And now, I am an alien! Not only because I accidentally ended up living in the empire, but also because people here where I ended up, is really religious. Everyone believe in stuff that doesn’t exist, and they get angry when we show, in regular conversations, that their belief is lacking of evidence, because, of course everyone with a brain is able to find quick evidence that the Earth os NOT flat, but it’s hard to find evidence that after life does not exist.

I really see things different, and it should be absolutely normal for someone who believes in unicorn to see the lack of evidence and be able to say “I don’t care about science, I can care only about Unicorns!”! By the way, that’s exactly why it’s called belief. When you know that 4 + 4 is 8, there is no need to believe in anything, you know and you can see, and you can prove, and your rational brain understands. The human brain LIKES to find rational explanations for things, but humanity now is changing this ability to the opposite: the capacity of being comfortable with the non-rational. And for me, this is threatening science and should be combated, urgently. To believe, you need to be able to not see any evidence of the thing you believe in. And that demands a lot of imagination. And if you are going to use your beliefs to create laws that affect everyone, then we actually have a big problem and it’s time to take your sit, choose your side, say loud what you believe, before it affects everyone negatively.

Last week (we’re in 2024, not 1954), at Sao Camilo Hospital, in Sao Paulo, a doctor refused to do the IUD birth control procedure in a woman saying that is against the hospital’s values. And this is really serious and deserves reaction! As we all know, this is not only happening in the poor shit Brazil, but in religious and shit states in the USA. When everyone has the same belief, and it makes no fuck*ng sense, we all put science in danger.

So, the unicorn people is all around, the hippie culture that remains in Colorado is a kind of collective outbreak that became the expected thought, the expected behavior and the expected belief. If you say rational things around, you might be excluded from the crowd, and it’s gorgeous! In the 21st century, all we need is people being able to say loud who they are, so we can choose the ones we hang out with, and the ones we don’t.

If everyone believes in unicorns, life after death, previous lives, manifestation, good vibes and all the sort of mystic concepts about life in the internet age, when we have access to research in every field of knowledge just in our pockets, then I guess our society went wrong and I might be more than just a political alien. I might be, again, socially wrong.

There are researches showing that when everybody agrees about something, you tend to agree as well, doesn’t matter how much your rational brain tells you the opposite. When everyone is tripping, we tend to trip together, because that is how we, humans, operate. We doubt about our own perception, influenced by the others or the environment. One particular research shows two sticks, one visibly longer than the other, and 50 people in a room, 49 are told to say the smaller stick is the longest one, while the one single participant is being tested to see if after the 49 other respond that the clearly smaller sticker is the bigger. When the 49 say the small one is the bigger one, the changes of you just agreeing with them are bigger, even if your brain and your eyes call clearly judge they are all wrong. You doubt about your own perception. To be able to disagree and say “I guess you are all incorrect, the other stick is the bigger one” demands a lot of courage and self confidence. Most of people in the experiment just agreed with the others. And this is called “the spiral of silence”, a theory that examines how public opinion can influence people’s behavior.

So even if it offends people talking about how bizarre their beliefs are, I prefer to keep doing that, in the name of science. My reasons are personal, and have name and age. Leticia my friend that was 40 when died of breast cancer untreated, since she came from a family that was “green ignorant” like I call it now, against going to the doctors for prevention care, against even taking an aspirin, a very “new age” family that believed that dad and mom can heal the kids with energy from their hands. And the kids, luckily, survived! Until Leticia dies, absolutely afraid of doctors and modern medicine. And here is where I have the moral obligation of share the animation below, from Tim Minchin, an Australian musicians and comedian that says better than I can ever say why it’s NOT ok to believe in bullshit:

Working (for real) in the empire

And after 26 months sending resumes every single day, writing letters to each company and updating my resume to all the possible key words I think I’m able to deliver (living the eternal Dunning-Kruger effect), I got a message on Indeed from Marty, to a role in Technical Support in an energy start up, just because I speak Spanish. Here we go, finally got a job! In a field I know absolutely nothing about, energy. But if I could learn chemistry, I can learn whatever is needed! I would do anything to get out of driving Uber! Any-thing!

Remember school, science classes, thermodynamics, astronomy, electricity, sure, of course I understand how electricity works. This invisible force of nature that ends with many mysteries and is the future accessed only by the super rich. Started in a small company with 30 guys, and after 10 months, I have learned the product, and can do the job from wherever I am. I’m proud that I can not only talk to the electrician now, since I’ve been learning how electricity works, but also how innovation works, seeing with my eyes every day that innovation really comes before regulation, something I wrote in papers in 2013, and now shows itself in real life.

I work for this small company that wants to dominate the world and free the people from their utility companies. Electric bills, for the rich people, can be astronomical impactful, and Emporia helps to saves money while brings you control, in form of data, in real-time, in the Emporia app.

We have a feature that only Emporia and Tesla have, named Excess Solar, the ability to use solar energy produced and not used to charge electric vehicles! It’s the real future for a Brazilian not-rich girl that ended up in Denver because of bike trails, beer, flowers and the sun! Innovation drives regulation, and here I am, on the phone (I really dislike phones, stop calling Support, use email, chat or SMS, it’s easier for all immigrants to not make you spell your email!) but here I am, in my year number 5 in the States, explaining a person in Vermont how to use the excess solar energy that’s going back to the grid to charge his electric vehicle! Something that in Sao Paulo, hanging out with the elite, I would not be able to access.

It’s a pleasure to see how innovation works, and it’s a daily struggle to be overqualified in lower positions, but as we say in Brazil, that’s what we have for today, ‘Eh o que tem pra hoje!”! Work, learn, be happy. Tomorrow you might find that person that needs someone to do psychedelic researches and or that other that need someone who speaks Portuguese to grab that other 200 million!

From the little I could see in 10 months, and I could not see much, once the start-up has marketing or communications team yet, only agencies, the PR works exactly the same, the reports are exactly the same I used to write, and it’s amazing how you can do so much without the structured we learned was absolutely necessary to get things done. Deep Forest Gump culture.

Americans are the magicians of getting things done, the champions in do it yourself, it’s actually amazing to be able participate in company’s decisions as a support agent and see the company growing so fast and having the recognition from the customers! If there’s a place to learn how to make business, this place is named United States of America! So glad to be able to learn while I pay the bills. Finally, after the long storm, working in a real company in the empire has being a great experience!  Thanks, Kevin. Thanks, Emporia Energy! Check the website and products here: https://shop.emporiaenergy.com/

New Orleans feels like Brazil

Finally put my feet in New Orleans! In 1994 I was a teenager and mom brought me a colored necklace from the Mardi Gras in Nola. Founded by the French in 1718 with the arrival of the first ship full of people with restricted freedom, called slaves, New Orleans is for the USA what Salvador is for Brazil: a city of resistance and cradle of black culture, the place that looks closer to Brazil from the 17 states I’ve been to.

And again, confirming what we’ve learned in the last 20 years on the dancefloor, music is the glue, music is the answer, music is what brings people together. Didn’t have much time in town, I used to travel for 5 months, nowadays I can pay a 5 days trip and it breaks my legs, but from what I could see, black and white are together on stage in this friendly and humid town.

But only in the stage. As any other American city, segregation is all you see. Whites walk with whites, blacks with blacks. And everybody drink and dance together in the streets. The Bourbon Street smells like urine, but still holds the traditional drunk people bullshit and some music and good restaurants around. For good music, go to Frenchman Street, you can jump from bar to bar, most of them have free entrance and require that you have at least one drink per person. Fair.

A very cool town to learn history all day, some museus, some tourism to get done, and the rest is food and music. A lot of good food, the perfect mix of spices, all the Caribbean vibes present, they call it creole, it’s West African food marketed as French. Jambalaia, Gumbo, all the rice and beans combinations, it’s all African food! Give Africa its credit! All black culture. And all the sea food you need when you live in Colorado! Crawfish and shrimp everywhere. Had the best crab cakes of my life at Olde Nola Cookery! (Yeah, I know, I haven’t spend anytime in the East Coast yet. On the list).

What you still will find of French heritage in New Orleans are just some galleries, that faceted windows facing the streets. The very pictured balconies with plants are Spanish heritage. And beignets, the “French doughnut”, don’t exist at all in France.

We did the free walking tour with Sandy on our second day, very cool guide, by the way, and one thing she told us changed my whole trip: the symbol of the city, the lily flower, is a symbol of oppression and was used to mark the face of the slave that was captured back, after trying to scape. A mark in the cheeks. With ember. How this flower can be the symbol of the city? How can black people walk around the city seeing the symbol in every corner and knowing the city’s history and feel fine? Oh, it’s the symbol of the French monarchy, and a feminine symbol, that shows this and that. Fuck off, no excuses, when you know you know. I guess it’s time for the City of New Orleans to get a rebranding!

New Orleans people looked very chill and cool, and they’re trying to make it like Vegas, a party town. As Vegas, here you can also drink in the streets and places can sell booze all night long. And music is everywhere. And most of people are just happy, for no reason. Just like in Brazil. A place to come back many times, and come back with friends.  I’m here to bring the polemics, but above all, New Orleans is a place to party.

Content is what I do, so I'll keep doing…

So the pandemic was a hell for me, just recently separated from the husband that was the reason for me to stay in the US, and with no friends at all – my Brazilian friend lost her job and spent the whole pandemic in Brazil. But as we know, I lost 30 pounds in depression, but I survived.

By the end of 2020, still working in my first budtender job at The Health Center at S. Colorado Blvd and learning about cannabis 8h a day, between many crying sessions and fat big joints, edibles, vapes and dabs, I decided I had to share all the knowledge I was getting with the world, and started PharmaSista Cannabista, a YouTube channel in cannabis education, in Portuguese.

Be solidary to the Brazilian potheads, with a tropical climate and the best buds they could grow there, the law is still in the last century and everyone is just like me 6 years ago: condemned to smoke brick weed every day. Buds are not easy to get, abusively expensive – triple price of Colorado – and when you get, they come all smashed up and nobody knows the strain. Does not worth. And to grow is dangerous if you have a boring neighbor they can denounce you to the police.

Without any knowledge of edition, I learned how to edit on my phone so I could publish the first video, my friend Dani created the logo for me, and so far so good, videos are getting better, I believe. I don’t really want to get too deep into video edition, my thing is still content. The kids are able to edit anything in perfection, give them that job. I have the culture and the life experience to create the better content. Is there anyone still valuing expertise? Also I don’t spend a LOT of time in research for the videos, since they suppose to be short videos, nobody to talk with young folks. That’s why I call myself “tia” (aunt), all the time.

Anyway, proud of my shit edition and the more than 50 videos published in 3 years, I would like to share 2 of my home productions.

If you have any doubt about the efficacy of vaccines, talk to me. This is an important issue and still a controversy, specially in the USA – in Brazil everyone is vaccinated, we are super mega hygiene freaks:

And this other one, that I’m proud because it has 10.000 views on how to preserve cannabis:

VIDEO HOW TO PRESERVE WEED

That’s it, I know need more time to make content, but I like to have a job that pays my bills now, so you can help: leave your like and subscribe to my channel!

10 expressions in Portuguese you should know if you're doing business in Brazil

Brazil is the last frontier and Portuguese is a phonetic language, which means words are built using sounds, named phonemes.

The phonemes in Portuguese are formed by 9 simple vowels and 21 consonants, plus 5 nasalized vowels, 2 semivowels, 25 simple diphthongs, 4 nasalized diphthongs, 5 simple triphthongs and 4 nasalized triphthongs. Yeah, we use our noses a lot.

Don’t need to go into the weeds, to have a great time no País Tropical e não boiar na conversa (not float in the conversation), here are some idiomatic expressions that can be useful if you’re doing business in Brazil.

Por as cartas na mesa (putting the cards on the table): stating the facts.


Pisar na bola (to step on the ball): to make a mistake, to mess up and disappoint someone as result.

Por os pingos nos i’s (to put the marks in the i’s): to clarify a situation in detail.

Plantar bananeira (to plant a banana tree): not related to grow any plant, it means to be upside down.

Puxar saco ou ser puxa-saco (to pull the sac or to be a sac-puller): toady, whoever flatters, praises too much in search of some advantage or benefit.

Babar ovo (to drool egg): to idolize someone unconditionally.

Quebrar galho (to break a branch): to improvise or provide a temporary solution.

Ser João-Ninguém (to be a John-Nobody): to be a non-important person or just poor.

Ser Maria-Vai-Com-As-Outras (to be a Mary-go-with-others): having no personality or to be easily influenced.

Ser uma Mão-na-roda (hand in the wheel): to be helpful.

Expressions to get familiar if you're doing Marketing in Brazil

Around 260 million people speak Portuguese around the globe and this is the official language not only in Brazil and Portugal, but also in Angola, Mozambique, Cape Verde, East Timor, Macau, Guine Bissau and São Tome and Príncipe.

If you already speak Spanish, to learn Portuguese will be easy. The Portuguese alphabet consists of 26 letters, being 5 vowels and 21 consonants. Many words are just one or two letters shorter than Spanish and many are exactly the same, but culturally, Brazilian Portuguese has it’s own pool of expressions that tells us a little more about the country. 

Here you can find some expressions that can be useful to learn if you’re doing business in Brazil:

Soltar a franga: to let the hen out.

Acabar em pizza (to end up in pizza): when an unresolved situation ends (especially in cases of corruption, when no one is punished).

Amigo da onça (jaguar friend): false friend, self-interested or traitor.

Subir pelas paredes (to climb the walls): to be desperate.

Ao pé da letra (to the letter): literally.

Tempestade em copo d’agua (storm in a glass): to overestimate something without importance.

Tirar de letra (to take as letter): to hold your own, to sail through, to do something easily.

Tirar o cavalo da chuva (to remove the horse from the rain): to give up reluctantly.

Tirar água do joelho (to take water out of knees): to pee.

Trocar as bolas (to change the balls): to be confused, to make it wrong.

Virar a casaca (to turn coat): to change your mind easily.

Acertar na lata (to hit the can): hit accurately, guess the first time.

Acertar na mosca (hit the fly): hit accurately, guess the first time.

Things you should know if your audience is Brazilian

Brazil and the more than 200 million Brazilians are the last frontier, and it’s as diverse as other big countries, with different regions, accents and culture, but some expressions and concepts are valid from north to south in Brazil and it is worth knowing if you’re doing business anywhere in the País Tropical!

Even if you have never been there, learning some expressions that have double meanings will help you navigate this wild and exotic country! Take a note of some fruits, veggies and animals that have other meanings and be aware when choosing your words and your symbols doing Marketing and Business in Brazil:

Banana – Brazil is known by the Banana Country, and we call Brazil as the Banana Republic (Republica das Bananas) to express our lack of hope in social improvements, to explain to ourselves why the law does not work the same for different social classes.

Also, using banana when referring to a person, specially a man, can be offensive, to be “um homem banana” means you’re not a provider, not able to satisfy your partner or brave enough to fight for what you want. Nobody wants to be a banana, it means you’re soft or weak. has no attitude or courage; no energy or enthusiasm.
In other context, if something has “preço de banana”, a banana price, means it’s cheap.
And to finish the land of bananas, to give someone a banana means you’re giving no attention to them anymore. Vou te dar uma banana, or I’m gonna give you a banana, means I’m not gonna give a sh*t anymore.

Manga (mango) – It’s common to use the expression “chupa essa manga” or “vai chupar manga”, which translates to suck this mango, but it means that you just did something amazing. The other one, who lost it, can suck that mango. Apparently it’s the equivalent in English for How do you like them apples?

Mamão com açúcar (Papaya with sugar)  – When something is “mamão com açúcar”, it means something it’s very easy.

Coco (coconut) – If someone calls you “meu docinho de coco”, or my coconut candy, it’s an affectionate nickname we use to refer to our loved one, dear.
In the opposite way, if someone tells you to go “catar coquinho”, which means “go collect coconuts”, that means you’re bothering them and they want you to go away. Means get out, leave me alone.

Suquinho de maçã (little apple juice) – The expression “suquinho de maçã” that translates to little apple juice, got popular from a Seu Jorge song named Carolina, and it means that if you like apple juice, you’re probably from the elite classes, never had real problems, grew up in the easy life.

Laranja (orange)  – To be a laranja in politics means you’re participating in a corruption scheme.

Marmelada (marmalade)  – When something is marmelada, means there is some fraud or scam in a business, draw or some other non-trustable and non-fair situation.

Abacaxi (pineapple) – When someone says they will “descascar o abacaxi“, or peel out the pineapple, it means they will solve a difficult situation. Or saying a situation is an abacaxi, means the situation is hard to solve.

Pitanga – This Brazilian fruit is used in the expression “chorar as pitangas”, to cry the pitangas, which means to cry a lot.

Batata (potato) – When someone says “é batata!”, or it’s potato!, means they’re certain about something.

Pepino (cucumber) – Pepino is synonym with problem. “Resolver um pepino” means to solve a problem.

Tomate (tomato)  – If you hear someone saying they step in the tomato, or “pisou no tomate”, means they did something wrong, they disappointed in some way.

Pato amarelo (Yellow duck)  – Since 2014 with Dilma’s impeachment, the yellow duck has a bad connotation in Brazil, meaning the right wing people manipulated by social media and fake news that were dancing in the riots to protest against the president that suffer an impeachment without any proofs, Dilma Rousseff. So using a yellow duck in any situation in Brazil will resonate with the right wing people that dislike Lula and the workers party, PT.

Gata and Gato (cat) – Gata is a way to describe pretty girls as gato to describe a handsome guy. You can say in the collective as well, the party was full of gatos, meaning it was full of hot guys.

Vaca (cow) – A way to offend women, the same as call someone a b*tch. Not used to offend men and not related to being fat.

Piranha (catfish) – 
Another way to offend women, the same as vaca, hooker.

Galinha (chicken, female) – A way to describe when someone has many sexual or romantic partners. Used for men or women.